true:rating is a unique and cutting edge tool with second-by-second ratings of commercials, campaigns and much more. You can now get instant ratings on any video anytime, anywhere and on any device.
- Second-by-second rating
- Intuitive rating on any device, anytime and anywhere
- Detailed output with segment rating
- Deeper and faster consumer insights for products & services
- AI analysis by IBM Watson
- Faster results with instant feedback
See our video on true:rating!
Spot On’s revolutionary new ‘Cognitive Perception Module’ transcribes, identity key words and analyze perceptions utilizing AI (Artificial Intelligence) and Cognitive Computing.Spot On is the
world’s first qual and quant research tool capable of doing this.
How it works:
1. Launch a customized survey in less than 24 hours with expert help
2. Quality recruited true:target respondents use a mobile on-screen slider to rate commercials or campaigns anytime, anywhere on any mobile device.
3. Report analysis for true:data done with IBM Watson and human analysis provided to you live or in 24 hours.
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