Your all-in one market research platform

Quality panel recruited and available

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Qual + Quant data collection with exclusive tools

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true:rating™ Meet our tools
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Data analysis with Artificial Intelligence

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Quality panel recruited and available

true:target™

Qual + Quant data collection with exclusive tools

true:life™
true:answer™
true:rating™ Meet our tools

Data analysis with Artificial Intelligence

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How does it work?

  1. Define your audience profile and sample size
  2. Our team of experts works together with you to define the appropriate research tools to obtain the information you require.
  3. Your market study is launched to the group of panelists who cover the criteria defined by you. The study collects qual and quant information simultaneously.

Features

Features

Spot-On is designed to adapt to a rapidly changing world.

6 million panelists at your service

Reach respondents anywhere in the U.S., Mexico or internationally. General, specialized and exclusive panelists are available for all studies.

Get answers in record time

Launch a market study for hundreds or thousands of respondents in 24 hours and get your insightful report the next day.

Exclusive market research tools

Conduct ethnographic, focus groups, dial testing, sampling, brand awareness, among others. Our tools allow panelists to participate in studies from their mobile devices anywhere and anytime.

Meet our tools
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3 times more accurate than traditional methodologies

Insights at scale provide higher accuracy rate and are better than traditional methodologies. Spot on performs data analysis with IBM Watson, allowing you to generate a large number of results and insights in minutes.

Exclusive market research tools

Meet the next generation of research tools:

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Dial testing easy to perform from anywhere

Collects immediate ratings on any video with second-by-second ratings on commercials, campaigns, TV series, movies and more.

  • Second-to-second video rating
  • Ratings results by segment
  • Get better insights faster on audio visual content
  • Data analysis with IBM Watson

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Video responses from real people with real perceptions

When participants respond with video, you can see, hear, and feel the person behind the words. It’s more than just data, it’s a qualitative researcher's dream.

  • Up to 3x more accurate than traditional and existing online focus group
  • Automatic transcription of video responses.
  • Identification of key words in the answers
  • Sentiment analysis of participant reactions
  • IBM Watson allows us to analyze thousands of responses in minutes

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Real-life shots of participants

Ethnographic study on a whole new level. View snapshots of products participates consume and services they interact with.

  • Automatic entity identification: Food, drinks, pets
  • Automatic content moderation analysis for any inappropriate or violent material.
  • IBM Watson allows us to analyze thousands of responses in minutes

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Audio responses from participants

Eliminate text answers by capturing a participant voice responses for a more fluid, natural and accurate response.

  • Automatic transcription of responses
  • Identification of key words in the answers.
  • Sentiment analysis of participants' reactions