CX Meter - Consumer Experience measurement
A tracking program that provides insights into how interactions affect brand perceptions and drive spending.
Measuring the efficiency of consumers' experience points
What is it?
A tracking program that provides insights into how interactions affect brand perceptions and drive spending.
How does it work?
We identify which activities have the strongest reach and emotional imprint, and which ones are underperforming. We determine the optimal paid and owned mix to maximize the impact of your investments. We provide deeper insights into specific campaigns and activities, using active and passive measurement.
Benefits
A dashboard for a holistic, clear view of your touchpoints and campaign performance identifying activities that drive higher ROI across the paid and owned mix. Optimizes the creative elements/ad executions for your campaigns and delivers a simulator to enhance investment allocation.