Ideal Product Features

Based on Conjoint Analysis (CBC) the Ideal Product Features allows you to know what is the ideal configuration of characteristics of a product

Main indicators

• Best Valued Product
• Relative Price by Feature
• Importance Associated with Each Product or Service Feature
• Price Associated with Each Feature
• Product or Service Market Share
• Preferred Products Ranking

When to run Ideal Product Features study?

• Identify the most desired attributes of your products or services
• Configure the product that maximizes your market or a specific niche.
• Identify the characteristics to communicate that maximize the purchase intention.
• Understand how much a person is willing to pay for your product.
• Generate product packages or bundles that maximize sales.
• Relaunch products with new features.
• Evaluate the potential market share of a product
• Understand the theoretical share of your product in a market or niche.
• Understand the brand equity that your competitors have or have.

 

With the results obtained from your study, you'll be able to...

Identify:

• Your product's or service's areas for improvement
• The value-added with regard to the preferences of the customer
• Purchase intention

Design, maintain, reinforce, or redesign strategies for:

• Differentiating yourself from the competition
• Key messages to highlight products or services

Evaluate:

• The viability of additional product or service features
• The profitability of a business idea
• Products or services based on their internal characteristics