Relevant purchase Criteria Report
Understand your shoppers’ decisions by identifying the most relevant purchase criteria by product and sharpen your targeting.
Identify your opportunity spot and potential of category clusters to boost performance and focus your efforts.
In this study, we focus on identifying product affinity patterns to help you prioritize the strengths of product relationships. You can understand your shoppers’ decisions by identifying the most relevant purchase criteria by product. We evaluate these criteria against key performance indicators, so you can adjust your shelf placement and assortment strategy to improve your performance. Armed with this insight, you can increase your margin and turnover in the potential segments.
Get answers to these key business questions from actual consumers:
- What purchase criteria are relevant and which are the most important?
- Where are the promising locations of your products, whites spots?
- Who is buying in my category?
- What is the profitability of each product in its category?
We analyze clusters of buyers by a range of KPIs including:
- Penetration
- Frequency
- Intensity
- Volume
- Value
- Share
We identify which target groups buy which products and in which segments so you can sharpen your targeting. With such accurate consumer profiles, you can evaluate each segment by turnover and profitability potential, so you can direct your sales and marketing activities with precision.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle."