retail
Strategic location identification
Reduce the risk of opening a new branch in the wrong location or relocate existing ones, by identifying not just the right place but also the most profitable and with higher growth potential
No more uncertainty when growing your existing business, explore and discover the right location for your new branches and/or compare the performance of existing branches in new locations, would it be worth to relocate?
Collecting around 15,000 data points per potential location of your interest we combine conjoint analysis, AI-powered geospatial data analysis, and human experts criteria to:
- Reduce risk in new branches
- Relocate existing branches
- Predict the performance of your growth strategy based on stores/branches location
- Know how much can you grow in a region or territory before saturating the market or lose momentum.
- Understand the optimal number or branches/units and the successful store opening path in a city.
- Understand competence density in a territory
Ideal for
- Mortar and bricks stores
- Chains location
- Franchises location
- New business ventures
- Dark kitchens location
- Expansion strategy planning
- Existing branches optimization/relocation
Main indicators
- Zones with higher potential.
- Store opening location path
- Identification and location of competition: direct, indirect, and replacement competitors.
- Population demographic profile
- Area economic dynamics
- Potential market size
- Estimated market size (when data available)
- Estimated branch performance (when data available)
- Target market economical clusters mapping
How does it work?
- You provide us the cities of your interest along with data from existing branches (if available)
- We perform data analysis of your existing branches location and performance (if available)
- We collect and process data from the desired locations
- We deliver you the results and insight report.